留學文書寫作範例國際市場營銷
Personal Statement
Program: International Marketing
As a 23-year-old aspiring student who has grown up and received his education in pace with the evolution of China’s market economy over the past two decades, I deem myself in possession of many professional qualities for undertaking a career in advanced marketing and business management. I believe that I have demonstrated more creativity, management skills, English language proficiency, and the courage to accept challenges than most of my peers on a number of important occasions—being selected from a large number of competitors to study at XX University of XX on an exchange program, winning prize in the XX for University Students, launching my own company upon completing my undergraduate program. My interest and my demonstrated abilities show me unmistakably that to take up a lifelong career in high-level marketing management will be very appropriate for me because that is where my potential lies. In order to scale new heights academically and to lay a solid foundation for my later-day career development, I would like to apply for a Master’s program in international marketing at the prestigious Business School in XX University. For me, this is a self-conscious attempt to face challenge and to transcend my former self. I expect to be initiated into a first-rate academic environment in which my academic foundation is consolidated and my business potential is strengthened.
It was in XX Technology and Business School that I completed my undergraduate education, majoring in marketing. As an academic discipline, marketing fascinated me for its increasingly important strategic role in modern management and for its interdisciplinary character, as it encompasses management science, psychology, sociology, statistics, etc. From the very outset of my undergraduate program, I realized the importance of seeking a comprehensive development, on both academic and personal levels, in order to become a senior management professional in the future. Therefore, throughout my undergraduate program, I endeavored to make full exploitation of all the available educational resources of my university to improve my academic performance. An examination of my academic transcript will indicate that I have maintained a year-by-year ascendance in my study. Apart from that, I have also been very active in extracurricular activities and learned German and XX languages besides English. My ability to perform independent research was cultivated and improved through writing my internship treatise and graduation thesis, both of which were given a 95-point score, the highest score in my class. In particular, my thesis On the Marketing of Hi-Tech Products, by focusing on the major business risks involved in the marketing of hi-tech products and on the short and uncertain life cycle of those products, was rated “Excellent” for detailed analyses and novel perspectives that I offered in it.
The most important part of my undergraduate graduate program is definitely my short but memorable stay in XX. As a junior, I was selected through a competitive screening test to embark on a 4-month exchange program with XX’s XX Polytechnic on the strengths of my distinguished academic performance, English proficiency and computer skills. This exciting and memorable experience proved extremely beneficial to me—I gained marked improvement in my English, was exposed to a totally different life style and educational system, and achieved new understanding of the concept of marketing. Plunged into a new academic environment, I demonstrated a creative and a critical spirit rare in Chinese students, and won appreciation from my XX professors. In attending the course High Tech Marketing, my team members and I spent the entire semester verifying the plausibility of a business proposal that I raised but was rejected by my XX advisor. Under my insistence and through my continued refinement, my business proposal achieved eventual success and has been incorporated into the overall business plan of XX Company. In another course International Business Plan, my fruitful collaboration with my XX classmates led to our team’s winning of the unprecedented full mark in the final evaluation of our course project. I also accumulated important experience of performing group research in the eAcademy project headed by Dr. XX, in which I was responsible for the marketing planning of the enterprise.
Upon completing my undergraduate program, with the support of my friends and family members, I launched my own XX Trade Company that deals in medical equipment and provides hospital management consulting service. In doing this, I became one of the few Chinese graduates who established their own business. My business impulse originated from two sources. The first is my participation in the XX for University Students in which my team won Excellence Award (my responsibility was to formulate marketing plans for our “Optimum” Company and to conduct market surveys). Another is my internship as a senior student at an e-commerce company during which I planned and organized market investigations in preparation for the marketing of the company’s latest product—Hospital Management Information System. I saw myself as possessing necessary business management skills and marketing potential.
Managing my own company, making real business plans and designing real marketing strategies, all those have allowed me to apply my knowledge and to tap my business potential. In making this bold move, I wish to develop a clear understanding of what I am good at and to chart the course of my future career development. My present application for a Master’s program at your esteemed university is motivated by my need to receive further academic input that will enable me to develop my company into a major enterprise.
According to modern management theories, successful enterprises must be highly customer-oriented and marketing is no longer the job of a particular functional department of an enterprise. As a developing country with a planned economy for many decades, China lacks a well-developed science of management and marketing, and the current marketing practices are far from mature as marketing as a standard academic discipline is only of recent origin. Yet this may prove a blessing in disguise for me as I am located at the crucial point of China’s development in marketing theory and practice and I will enjoy greater chances of success. In my proposed degree program, I would like to focus on the marketing of Hi-tech products and on the marketing of multinational companies under cultural pluralism. The relationship between marketing and cultural pluralism has long been my major research concern and during my study in XX I have already paid special attention to the impact of cultural differences between East and West on marketing. In my future studies, I will be exposed a greater cultural diversity, which I believe will further facilitate my study and research. It is an art to deal with the subtle relationship between culture and marketing and I need to gain more understanding and experience in this regard.
Young as I am, I am fully aware of the transitory nature of life and all that I can do is to race against time to maximize knowledge and expertise and to enrich the value of my life within the limited span of my life. Through my future study, I wish to develop myself into a marketing specialist. This is an objective, and I am in possession of the necessary foundation, academic and professional, and the potential for realizing this objective.
-
市場營銷自我鑑定範文(優秀)
自我鑑定就是把一個時間段的個人情況進行一次全面系統的總結,它可以給我們下一階段的學習生活做指導,因此好好準備一份自我鑑定吧。自我鑑定怎麼寫纔是正確的呢?以下是小編整理的市場營銷自我鑑定範文,希望能夠幫助到大家。市場營銷自我鑑定範文1四年的校園生活讓...
-
精華市場營銷專員工作職責
精華市場營銷專員工作職責11、與客戶建立良好的溝通及合作關係,介紹服務,簽訂協議;2、對客戶需求狀況做好詳細記錄,制定適合客戶的`銷售方案;跟進客戶情況;3、負責目標客戶的關係拓展和維護;4、執行公司銷售策略及計劃,完成階段銷售指標;5、配合其他部門做好溝通及交接...
-
【精選】市場營銷總監的工作職責
市場營銷總監的工作職責11、協助總經理制定公司的開展戰略,銷售戰略,制定並實施完整的銷售方案,團隊將方案轉變爲銷售結果;2、開拓熱力行業業務,與客戶、同行業間(熱力行業)建立良好的合作關係;3、制定全年銷售費用預算,引導和控制市場銷售工作的方向和進度;4、分解...
-
市場營銷工作述職報告範文
隨着人們自身素質提升,報告的適用範圍越來越廣泛,寫報告的時候要注意內容的完整。那麼一般報告是怎麼寫的呢?下面是小編幫大家整理的市場營銷工作述職報告範文,希望對大家有所幫助。市場營銷工作述職報告範文1回首20xx年的銷售歷程,我經歷許多沒有接觸的事物和事情;...