英語B級考試補全短文專項練習答案
Public Relations
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.
Publicity then is part of public relations when it is initiated by the firm, __(1)__. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually placed outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a limitation because the public relations department or consultant will likely not be in tune with marketing efforts. Poor communication and no coordination may be the consequences. __(2)__, this influence generally may be less than that provided by the other components of the public image mix.
Publicity may be in the form of news releases ___(3)___. Publicity on the other hand should not be divorced from the marketing department, as it can provide a useful adjunct to the regular advertising. Furthermore, __(4)__; some can result from an unfavorable press as a reaction to certain actions or lack of actions that are controversial or even downright ill-advised.
The point we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take care of public image problems and opportunities. Many factors impact on the public image. Many of these have to do with the way the firm does business, __ (5)__. Public relations and directed publicity may help highlight favorable newsworthy events, and may even succeed in toning down the worst of unfavorable publicity, but the other components of the public image mix create more lasting impressions.
EXERCISE:
A) that have favorable overtones for the company initiated by the public relations department
B) not all publicity is initiated by the firm
C) usually in the form of press releases or press conferences
D) such as its product quality, the servicing and handling of complaints, and the tenor of the advertising
E) what it means to the company is
F) Although the basic purpose of public relations is to provide positive influence on the public image
KEY: C F A B D
-
考試過後的作文400字(精選8篇)
在平凡的學習、工作、生活中,大家或多或少都會接觸過作文吧,作文是人們以書面形式表情達意的言語活動。作文的注意事項有許多,你確定會寫嗎?以下是小編爲大家整理的考試過後的作文400字8篇,僅供參考,歡迎大家閱讀。考試過後的作文400字篇1期末考試過後的第一天,陽光明...
-
【熱門】考試作文8篇
在日常學習、工作抑或是生活中,大家一定都接觸過作文吧,作文是一種言語活動,具有高度的綜合性和創造性。你知道作文怎樣寫才規範嗎?下面是小編整理的考試作文9篇,歡迎閱讀與收藏。考試作文篇1這一禮拜,大家院校提前準備了一次段考,原以爲自身考得非常好,但是,當昨日語文...
-
【集合】實用的考試作文
在生活、工作和學習中,說到作文,大家肯定都不陌生吧,作文是經過人的思想考慮和語言組織,通過文字來表達一個主題意義的記敘方法。怎麼寫作文才能避免踩雷呢?下面是小編收集整理的考試作文4篇,僅供參考,希望能夠幫助到大家。考試作文篇1校園裏的紫藤蘿雖不如文章《紫藤...
-
考試後的感想作文5篇【必備】
無論是在學校還是在社會中,大家或多或少都會接觸過作文吧,作文是一種言語活動,具有高度的綜合性和創造性。相信寫作文是一個讓許多人都頭痛的問題,下面是小編精心整理的考試後的感想作文5篇,歡迎閱讀,希望大家能夠喜歡。考試後的感想作文篇1今天,第二節課的時候我知到...